The Art of SEO: Mastering Search Engine Optimization
Eric Enge, Stephan Spencer, Jessie StricchiolaThree acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm.
The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Recognize how changes to your site can confuse search engines
- Learn to build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
หมวดหมู่:
ปี:
2015
ฉบับพิมพ์ครั้งที่:
3 (Early Release)
สำนักพิมพ์:
O'Reilly Media
ภาษา:
english
จำนวนหน้า:
976
ISBN 10:
1491948965
ISBN 13:
9781491948965
ไฟล์:
MOBI , 168.14 MB
IPFS:
,
english, 2015